With over 18 years experience in print design, we offer a full graphic design service alongside our other services. In the past we've designed a wide range of things, such as trade stands, leaflets, posters, business cards, vehicle signage, folders, magazine adverts and much more. So if you want anything from business cards to flyers, logos to a full branding service we've got you covered under one roof.
When it comes to branding there is so much more to it than just a logo. Branding should cover everything that embodies your company and its culture. Things such as what colours should be used when creating company documents all the way to what kind of wording and language is acceptable when portraying the brand. Then comes the more technical elements, the logo, spacing around the logo, what fonts should be used, imagery and so much more.
Some of the world's leading companies have created a full company culture around their brand, so its time to take it seriously.
When talking about logo design, there is a lot of choice out there. But what do you need to look out for? A lot of cheap or inexperienced logo designs are just text. Whilst this is fine for short names (e.g. Dior) so logos in a well constrained font and when used on larger printed materials and signage, when you shrink these down to letterheads, website logos, t-shirts and even social media profile pics, these just don't cut it. If you follow logo design principles from some of the great designers, logos should be timeless, and easily visible/recognisable no matter what size they are at and no matter how long your company trades for.
Take Apple as an example. Founded in 1976 in Steve Job's parents garage, in 1977 they hired Rob Janoff to design their logo. This logo is the same iconic logo that is used on Apple products 45 years later, a logo that works no matter how small you shrink it, it even works in this text () - timelessly elegant and the backbon for one, if not the richest companies in the world.