Pushing you to the top
Seach engines have a number of different ways to determine where on their results sites appear and these change on a regular basis.
Google's biggest update recently switched their algorithm from quantity driven to quality driven. They want well formatted and well structured sites, mobile friendly, socially shared, secure and optimised for quick loading times.
When we put your site live we add in Google Analytics code, their Search Console code and using these tools clients can view how many people are visiting their site, where they are coming from, what they are doing when they are on there and you can set goals to see how the site is performing in a monetary value.
We keep an eye on this data to make sure that the site is performing at all times and if we can make tweaks to increase its performance we will.